The following article by Joe Scholten takes a look at the Chinese social media app RedNote (小红书/xiaohongshu – the direct translation of which is Little Red Book), to which millions of “TikTok refugees” migrated after the Biden regime banned TikTok.
Joe notes that the sudden appearance of millions of US users on RedNote has led to an unprecedented (and unpredicted) cultural exchange between particularly young people in China and the US – in spite of the best efforts of the US government to prevent such exchanges. “What stunned me most was that for the first time in a very long time I had seen Americans critically engaging with a fundamental truth regarding China that I thought would take Americans decades to understand: that at the end of the day we have collectively been lied to about China.”
The article describes how people in the US were able to see for the first time how people in China really live, and how many were shocked that ordinary Chinese people find it far easier to afford dignified housing, good quality healthcare and nutritious food than their US counterparts. What’s more, the “TikTok refugees” were surprised to find that the Chinese people they encountered online were able to express themselves freely on a wide range of topics. “For example, they seemed surprised that there was a plethora of LGBTQ content, or the account of a Uighur medical student talking about how much she liked the nightlife in her college city, or just how unifying cat taxes and tongue-in-cheek memes about China stealing data were.”
Joe concludes:
This moment with RedNote is a historic one. I sincerely hope that Americans will go to Little Red Book and see how their own lives could be better. I want Americans to see how we can build a better world, a socialist world, and how we can learn from the things China does well and apply those lessons to the betterment of the world.
The incoming Trump administration has given TikTok a 75-day reprieve, so it remains to be seen whether US users will be able to continue on the app going forward. Regardless, the cultural exchange that has opened up via RedNote is a positive example of grassroots people-to-people relations that can help to counter the New Cold War propaganda and build towards a future of peace and cooperation between the US and China.
Joe Scholten is a writer and activist from St Louis, Missouri.
As news has come forth that the United States Supreme Court has upheld a proposed TikTok ban following months of lawsuits against the ban, a somewhat strange phenomenon has emerged, with millions of American users fleeing to a Chinese Social Media app 小红书 (literally “Little Red Book”, but usually known in English as RedNote). As of the penning of this article roughly 3.4 million American users have downloaded the app as per Reuters; I suspect however that number is an underestimate given my own experiences on the app.
The app’s user base is largely made up of women, with about 300 million users. By US standards this is a large user base, but WeChat has roughly 1 billion more active users. Despite such a large user base Americans, and anglophone internet users in general, are likely unfamiliar with the Chinese internet. Sites like BIlibili, Youku, Weibo, etc aren’t household names in most anglophone countries outside of largely immigrant and ethnically Chinese communities within said countries. The large influx of users to RedNote has been one of the more unexpected events of the last few years, though I suppose this may be a week when decades happen.
Before penning an analysis of this application, I wanted to understand it by engaging with it, and although I have had plenty of thoroughly eye opening experiences, I will discuss these later. I would like to first begin this section by detailing how American audiences have reacted to these events. Millions of views have been garnered on platforms like TikTok describing how Americans have been lied to about China. Upon seeing how people in China can afford groceries, how housing is affordable, how the government prevents homelessness, and how the social credit system doesn’t exist, many Americans express the sentiment that they have been lied to by their government. By all accounts they have been lied to, seeing posts from Chinese audiences confused by the concept of “social credit” has exposed millions of Americans to a fundamental truth: much of the information they have received about China has been false. From a historical standpoint this has been an enormous paradigm shift.
During the Cold War, a strength of the American system was how ubiquitous and global US products were – things like Coca Cola, Hollywood, popular music and so on were globally recognizable brands. Even in the USSR you could find teenagers who wanted to emulate US culture (stilyagi). Arguably to this day the same can be said in relation to these brands. Tools like social media are often headquartered in the US and have ties to US intelligence agencies. Yet for presumably the first time in history, US users are flocking in the millions to an app headquartered in a socialist country. What’s more, Americans are beginning to understand that they themselves have been consuming US capitalist propaganda from the apps they consume. The hegemony of US social media is being broken.
Continue reading From TikTok to the Little Red Book